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Black Box of Content Marketing

Podcast series "Unboxing Content Marketing" is part of Tekes-funded research project Black Box of Content Marketing. In this series the researchers take different perspectives to learn more about content marketing by interviewing content marketing professionals and researchers. The research project is carried out in co-operation by the Jyvaskyla University School of Business and Economics, and University of Tampere. Learn more at: r.jyu.fi/blackbox.

Tilaa podcast: RSS-syöte, iTunes tai Windows Phone. (ohjeet)

Jaksot

Yhteensä 5 jaksoa, joista ensimmäinen julkaistu 23.5.2017.

Virtual Reality

Julkaistu 26.6.2017

In our fourth episode we talk about the possibilities of virtual reality for content marketing with Chief Marketing Officer Laura Ala from VR content studio Zoan. What kind of presence could brands have in virtual reality? And what does our virtual future look like?

Transparency

Julkaistu 19.6.2017

In the third episode of "Unboxing Content Marketing" we talk to Dr. Katerina Tsetsura, professor of Public Relations and Strategic Communication at the Gaylord College of Journalism and Mass Communication, University of Oklahoma. Listen to what Dr. Tsetsura has to say about transparency in content marketing and media, fake news and the impacts of lack of transparency on the whole society.

YouTubers

Julkaistu 15.6.2017

In the second episode of our podcast we talk to Youtubers Anni and Lauri Vuohensilta, the creators of Hydraulic Press Channel. Their channel has over 1,7 million subscribers and their other channel Beyond the Press is also growing fast. Listen to Anni and Lauri talk about their audiences and co-operation with brands.

Millennials

Julkaistu 12.6.2017

In this episode of Unboxing Content Marketing we talk about millennials. Who are they and what are they interested in? Our guide in learning more about millennials is Dr. Tina McCorkindale, the President and CEO of the Institute for Public Relations. For more information about the podcast see: https://www.jyu.fi/jsbe/tutkimus/hankkeet/blackbox/podcast

Unboxing Content Marketing: Intro Episode

Julkaistu 23.5.2017

This is the intro episode of podcast series "Unboxing Content Marketing". In this series the researchers take different perspectives to learn more about content marketing by interviewing content marketing professionals and researchers. This podcast series is part of Tekes-funded research project Black Box of Content Marketing. The research project is carried out in co-operation by the Jyvaskyla University School of Business and Economics, and University of Tampere. Learn more at: r.jyu.fi/blackbox.

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